Every time there’s big news in the A/V industry, we make it our goal to help our clients learn everything they need to know about the latest products and features. Right now, everyone is talking about IMAX Enhanced. Since you're probably wondering what the company best known for its large screens and immersive viewing experience has to do with home theaters, we're here to sort it all out for you. In this blog, we're going to explain what the IMAX Enhanced program is and how to get it in your Georgia home. 

SEE MORE: 3 Necessary Accessories for Every Home Theater System

What is IMAX Enhanced?

IMAX Enhanced is a certification and licensing program. Its primary goal is to help consumers discern which high-end electronics will best showcase the company’s 4K Ultra HD content and DTS audio mixing. The secondary objective is elevating filmmaker's visions by making sure premium IMAX-remastered content looks just the way they envisioned when viewed in a home theater.

There’s a lot of equipment that goes into creating a top-quality home theater. The list begins with a projector, a display, and a speaker system, but those are just the basics. You must also consider source components, an AV receiver, a control system, cabling, seating, acoustics, and much more.

If you practice feng shui or prefer a minimalistic style throughout your Atlanta, GA home, we understand why a home theater system could seem like the perfect way to clutter your house with bulky, intrusive technology and disturb an otherwise sleek interior design. However, there are plenty of solutions that can complement any minimalistic style while delivering the home theater of your dreams. Explore a few clutter-free solutions below!

SEE ALSO: Tired of Clunky Tech Cluttering Your Home? Here Are 4 Ways to Hide It

Gear Be Gone

Our team at Atlanta Audio & Automation specializes in custom home theater designs for any unique style, no matter how simplistic. We work with world-leading brands to offer homeowners intelligently concealed solutions that hide excessive wiring, source components, bulky speakers, and even do away with that pile of remote controllers.

Consider a custom ceiling soffit to hide your projector or select a projection screen that retracts to the ceiling when not in use. Motorized lifts are also a notable option to conceal speakers, displays, and other equipment until you’re ready to use them. What’s more, say goodbye to that big rack of AV equipment that typically lies underneath or beside the projector screen—we’ll create a dedicated AV closet hidden behind moveable wall panels or artwork so that it stays completely out of sight.

When building a home theater in your Atlanta, Georgia smart house, you’ll likely want the best gear that money can buy. But you should know, there’s no reason to overspend if you’re not getting top quality. Designing your theater isn’t as simple as picking out the priciest projector and the snazziest seats – it’s about utilizing your space in a way that optimizes your viewing experience. If you want a hands-on visualization of what your personal cinema could be, come help us celebrate the opening of our new Experience Center on June 27. But before you head off, take a look at the ways we can enhance your home theater.

4K is the Wave of the Future

If you want commercial quality movies playing in your residence, you want to go with 4K. Otherwise known as Ultra HD – UHD for short – 4K represents the very best image currently available when it comes to televisions. And that is no joke, Ultra HD image actually sports four times the resolution of regular HD. That means you can sit just a few feet away without seeing any pixels.

As with any new technology, content is currently limited, but many streaming services like Netflix and Amazon Instant Video are offering hours of 4K entertainment. Plus, the Blu-Ray Disc Association has recently released the specs required for Ultra HD discs, so you can expect to see them popping up on the shelves sometime this fall. Experience 4K UHD for yourself in our Buckhead showroom

A Sea of Sound

A home theater can come in virtually any shape or size. Whether you’re looking for a fully immersive, dedicated private cinema or simply a place to enjoy the Braves game with your friends and family, a theater can be customized to reflect your personal style and specifications. But no matter how you plan to utilize your space, you’ll want to make sure your components are optimized for peak performance – whether they’re in or out of your house. Read on to find out how your home theater can transform the way you experience your home entertainment.

Customize Seating for a Great Experience

For many homeowners, a home theater is a place for the whole family to come together for quality time with a nice movie or television show. For others, it’s a place to experience the way their favorite films were meant to be seen and heard. Whatever your preference, the right seating can make all the difference when designing a theater. While a nice, plush couch or recliner may seem like a comfortable option, it may interfere with the sound quality or disrupt the viewing angle. Customized theater seating by Palliser is a comfortable and functional solution for viewing movies and achieving the best possible sound and image in your space. Whether you’re a true film buff or simply looking to augment your family time, customized seating is a great option for any home theater.

Hear More With Dolby Atmos

Are you ready for some football? For plenty of Atlanta, Georgia homeowners, football season is the perfect time of year – the pigskins are in play, the end-zones are freshly painted and the Falcons are on the field. But this year, there’s no reason to battle for space in front of the living room TV just to cheer on your favorite team. It’s time to turn that unused space in your home into the ultimate home theater. Deck it out with team colors, a full bar and, of course, top-of-the-line electronics for the perfect man cave escape. Take a look at how you can transform a room in your home into an essential game day viewing room.

Catch the Details the Refs Miss

We’ve said it before and we’ll say it again: 4K Ultra HD is the wave of the future. There’s no getting around it, you’ll want to invest in the latest technology for your new home theater installation. Take for instance the 75X91C by Sony. Only 15mm thick and sporting a whopping 75 inch display, the only thing clunky about this bad boy is the name. Sony’s biggest (and thinnest) television features native 4K resolution and improved handling of up-scaled HD. That’s just a fancy way of saying the display looks great, even if you’re not watching UHD content. And with a High Dynamic Range firmware update scheduled later this year that will allow the TV to reach even truer colors and deeper blacks, you can bet that the 75X91C will have you seeing details that even the refs miss.

Football in the Morning, Football in the Evening…

When Can You Get Dolby Atmos Content?

For months we’ve been excited about the impending release of 4K Ultra HD Blu-rays, in part because we expect great things sonically. But the truth is, Dolby Atmos home video, unlike Ultra HD, is here already. The latest Blu-ray releases like Mad Max: Fury Road and The Hunger Games: Mocking Jay Part 1 are being released with incredible soundtracks – leading many to call them the best-sounding home video releases ever.

But that’s not all. Netflix, which has begun streaming some 4K content, is delivering Atmos soundtracks as well. Similar services like Amazon Prime have also started experimenting with the sound format. Some experts are predicting that this could be the beginning of the end for disc-based home entertainment altogether (but we still love our Blu-rays!).

You’ve Got the Set-up, Now Get the Sound

Getting the best sound out of your home theater requires more than just great components – the entire room has to be tailored to create the ideal atmosphere. There are two steps you need to take for this to happen: specialized acoustic treatments and customized seating.

The holiday season is all about family, and there’s no better place to bring everyone together than a custom home theater in your Atlanta, Georgia home. Gather around a festive film favorite while enjoying each other’s company – an incredible AV display doesn’t hurt either. Now that Halloween is over, it’s time to start thinking about the perfect gifts to give this year. Make your family’s winter special with a unique, custom home theater.

It’s not as fun as talking about Dolby Atmos. It’s not as technical as analyzing receiver specs. But if you want to get the most out of your home theater surround sound system, you’re going to need specialized acoustic treatments. We spend a lot of time talking about the different components you can put into your Atlanta home to get great sound, but if the room isn’t properly designed to both absorb and reflect sound in the proper way, your components can sound muffled, muddled and will generally go to waste. Read on to find out why your home theater needs acoustic treatments.

SEE ALSO: Get the Most Out of Your Dolby Atmos Home Theater

Before you know it, the holidays will be over and you’ll have to start thinking about what’s really important: the slew of sports championships hitting in the early months of the New Year. With Super Bowl 50, March Madness, NBA Finals all around the corner, sports fans throughout Atlanta won’t be seen outside of their home theaters until summer. That means now’s the time to prepare with the coolest technology available for your home theater. Read on to find out how upgrading your space now can lead to a winning championship season.

SEE ALSO:  Build a Better Home Theater for the Ultimate Man Cave Experience

4K Sports HFR Compatibility

Between 4K UHD, OLED and HDR you might feel like all of the acronyms surrounding the next generation of video displays are taking precious brain space away from important game statistics and player info. But here’s one you’ll really want to pay attention to: HFR.

HFR stands for high frame rate. Why is that important for a sports fan? The frame rate is all about motion. Movies are generally shot at 24 frames per second (fps), lending a “cinematic” depth to the image, as well as capturing the distinct difference between light and shadow. Sports are currently shot and broadcast in 60 fps, flattening out the plane and capturing movement with incredible detail. But higher resolution allows for even higher frame rates. When you upgrade to 4K, sports can be broadcast in rates well over 100hz, turning your home theater into the ultimate game-watching zone.

You know you want it; the eye-catching, pixel-popping clarity of Ultra HD. Today's home theaters won't impress anybody without the sheer spectacle of nearly 4K resolution. But achieving that beautiful look in your Atlanta private cinema is about more than just the latest television or projector display – your home needs the right infrastructure to support UHD content. In this blog we'll take you through the right equipment you'll need to get the most out of your home theater.

SEE ALSO: Why Your Home Theater Needs Acoustical Treatments

A Strong Network

If you want to control any part of your connected home, a strong network is key. Smart home technology – which is commonly referred to as the "Internet of Things" – needs more than just intelligent devices and happy thoughts to work effectively, it needs enough bandwidth to support every connection without slowing it down. The same is true for streaming your favorite content in Ultra HD.

According to content delivery network Akamai, only about 21 percent of U.S. homes had enough bandwidth to support 4K content in September 2015. But there's good news: your home simply needs a network upgrade to support all of those delightful pixels.

Over the past few years, Dolby Atmos has been taking over home theater audio systems. The reason is simple: it sounds better than anything you’ve ever heard before. And it didn’t just improve movie soundtracks – it made music sound incredible as well. The only problem was that it couldn’t reproduce live music with the same impact. If you wanted to experience a live concert in your home, you’d have to settle for stereo. But recently, Dolby devised a way to improve live sound mixing, giving you a more immersive experience when listening to your favorite bands.

See Also: Get the Most Out of Your Dolby Atmos Home Theater

Live Music – the Atmos Difference

While movie buffs have enjoyed the detailed sound mixing of Dolby Atmos for a couple of years now, live music has remained behind the curve. Why? Because of the complexity of mixing multiple sounds at once as individual “objects” – the method that Atmos uses to create the immersive effect – was simply too difficult.

Earlier this year, however, Dolby figured out a solution. And it turns out the translation was easier than expected. According to Ian Morris at Forbes, “The files [used to record live music] contain key parts of the track separated out, so vocals, bassline, melody and drums are all given their own tracks. This is much like a multitrack sound system in a recording studio, but greatly simplified.” Ultimately, Dolby realized the technology already existed, and they improved on it.

That means you can hear live music with the same directional sphere of sound reproduced in your home theater. Venues like London’s Ministry of Sound now offer better-than-ever listening experiences. It also means that live concert streams and broadcasts can now air in the format. So if you’re a music buff who loves concerts, you’ll potentially be able to stream concerts with full Dolby Atmos on services like Vimeo.

Atlanta’s home theater enthusiasts have heard the news, and now they want to take action – they want Dolby Atmos delivering the best-possible sound in their private cinema spaces. But if you’ve been following our blog, you already know that the conditions of the room you’re in will significantly affect the way the sound system works. That leaves many homeowners scratching their heads over how they can have Atmos integrated into their spaces. In this blog, we’ll answer some of your most frequently asked questions about what’s required to install the best audio gear around.

See Also: How Dolby Atmos Transforms Your Atlanta Home Theater Into an Epic Music Venue

How does Dolby Atmos recreate commercial cinema sound?

As you already know, when it was introduced to the movie industry a few years ago, Atmos revolutionized sound mixing by treating each sound like an individual object. “Sound objects” don’t have to be assigned to specific channels, allowing them to move freely between each speaker. Therefore, the number of speakers in your space doesn’t matter as much as how they are positioned and calibrated. The biggest physical difference is the addition of a minimum of two overhead speakers, usually mounted in the ceiling.

Do I have to have ceiling-mounted speakers for Dolby Atmos?

Sports fans rejoice! Football season is almost here and you’re in for a memorable season. But the one thing that would make it even more perfect is watching the game in the comfort of your very own Georgia home theater. As the season draws near, it’s time to start planning how you’re going to catch every second of the game. In this blog, we’ll take you through some of the smartest solutions for upgrading your system with smart AV. Read on for more.

See Also:  Set up for Spring Championships With a Smart Home Theater

Choose an Aesthetic

Ok, so you know you want a man cave, but you don’t know how you want it to look. Well, that’s perfectly fine, but you’re going to want to get an idea before your designer breaks ground. Whether you want a warm and cozy den, or the ultimate sports bar feel, you just have to keep in mind that the materials and textures you use will ultimately affect the way your AV gear looks and sounds.

For instance, you can integrate rocky textured walls for a nice, modernist throwback facade, but that may disperse your audio more than you would prefer. On the other hand, you can choose a sleek, metallic sheen for the walls, but the flat, reflective surfaces could bounce sound and light right back at you.

In our blog, we write a lot about how a home theater enhances your movie- and sports-watching experience. One aspect that we rarely touch on, though, is how it affects gaming. With the recent announcements of the 4K-capable Playstation 4 Pro and Xbox One S, now’s the perfect time to begin planning your video game upgrade. But how does smart automation improve your gaming? We’ll show you after the jump.

See Also: Designing the Perfect Home Theater for Football Season

Earlier this month, Sony announced they would be taking pre-orders for the Playstation 4 Pro, according to The Verge:

“The console — codenamed Neo, which the company discussed in brief just ahead of E3 in June — upgrades the three-year-old PS4 hardware with a faster processor, better graphics, and support for 4K resolution. It launches November 10th, and it will cost $399.”

The new version of the system will also sport HDR compatibility, an upgraded GPU and an improved clock rate. Sony’s console also currently supports Dolby Atmos, and the new version will as well, making it an excellent addition to a modern home theater setting.

Now that CEDIA has hit, technology season is in full swing. Just in time for the holidays, we’ve seen some interesting things coming out of one of the biggest custom electronics expos in the country. Whether you’re looking to install massive flat-panel TVs to enjoy beautiful Ultra HD Blu-rays or you’re just now considering the perfect additions to your home theater, CEDIA 2016 had something for you. After the jump, we’ll take a look at some of our favorite products.

See Also: Big Changes Coming to Control4 in the New Year

Sony’s Big Surprise

When we say “big,” we mean it. Sony unveiled one of the largest and brightest TV displays at this year’s event: the 100” Z9D. It’s part of their Z-series of TVs, which aim to challenge LG’s OLED units for the best-looking 4K HDR images available.

If you’re a fan of home theater tech, you know that OLED is widely considered the best display technology around. It gained praise from industry professionals in recent years because unlike more traditional LED displays, which use white LED backlighting but LCD technology for color and clarity, OLED does away with LCDs, allowing for a deeper, more natural black and sharper contrast between pixels.

The autumn is the perfect time to integrate upgrades to your Atlanta home theater system. With the major holidays right around the corner – and don’t forget the Super Bowl hitting early next year – you’ll want to begin upgrading your space with full 4K UHD HDR picture quality. But not all systems are created equal, and there are some issues you’ll want to address before you can enjoy the beauty of higher resolution and color range. In this blog, we’ll show you what to look out for. Read more after the jump.

See Also: The Coolest Things Atlanta Home Theater Owners Will Love From CEDIA 2016

Cabling

The most common – and most frequently overlooked – issue with upgrading your system is ensuring the proper amount of bandwidth. Remember, 4K UHD offers four times the resolution of 1080p HD, and that means your cables need to support four times the information. Throw HDR into the mix and you could suffer from a downscaled signal or even no picture at all.

So upgrading your cables is essential. For any devices contained within the theater, say a local UHD Blu-ray player, you can connect them with HDMI 2.0 cables. For any hardware racked neatly in the basement, you’ll want to fortify your signal with fiber optic cables which, unlike HDMI 2.0, can transmit 4K signals over long distances.

Remember the days when “direct-to-video” was synonymous with “low-quality”? Today that’s no longer the case with being able to easily access streaming services like Netflix and Hulu that produce celebrated original content, and higher-end services like Prima Cinema who put Hollywood blockbusters in your home the same day they premier in theaters. Maybe that’s why Apple is starting to make waves in the day-and-date streaming market. But what does that mean for your Atlanta home theater? Find out after the jump.

See Also: The Secret to Stunning 4K UHD in Your Atlanta Home Theater

Same Day as Theaters? 

As movie theaters start to wane and studios look for new ways to push out their content, your home theater stands to gain a lot. Now that Apple is entering the discussion, you may even be able to stream first run movies on iTunes. According to Bloomberg:

“21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and Comcast Corp.’s Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters.”

With the New Year now in full swing, it’s time to start looking ahead at the new technology you’ll soon be able to enjoy in your Georgia home theater. Everything from advanced display technology to top of the line audio gear means you’ll be seeing and hearing a lot more in your private cinema this year. In this blog, we’ll highlight some of our favorite trends to look out for in 2017. Read on for more.

See Also: Is iTunes Gearing up to Replace the Movie Theater?

Displays

High-dynamic range and 4K Ultra HD have taken the world by storm in 2016, so what’s next on the horizon? There’s plenty to look forward to in the coming months. Here are some of our favorites:

OLED: While OLED technology has been around for a while, it’s been a bit slow to catch on in the mainstream market. For a long time LG was the only major manufacturer producing TV displays with the backlighting technology, but with big announcements from Samsung and Sony that they would be jumping on the OLED bandwagon soon, it looks like this year may be its time to shine.

If you know anything about us, you know that we work hard to create the perfect Atlanta home theater experience. You can enjoy the sights of stunning 4K HDR displays and immersive Dolby Atmos audio in a dedicated space. But what if you want to expand home theater tech to another space – say a room above the garage or pool house? A wireless solution by Sonos just may be the answer. In this blog, we’ll explore the ways you can craft a secondary home theater with Sonos audio.

See Also: Home Theater Trends to Watch Out for in 2017

Perfect for Surround Sound

When building a secondary home theater for guests, space is always a major consideration. Often the same area will have to accommodate sleeping arrangements as well as entertainment options. That’s where Sonos shines, by offering unobtrusive audio equipment that can be placed just about anywhere.

The best part? Your guests can still enjoy full 5.1 surround sound. By combining a Sonos sound bar – which offers three distinct channels – a sub and two satellite speakers, your secondary home theater can sound great without cluttering up the limited space. You can even select between the substantial Play:3 or the top-of-the-line Play:5 for a fully customizable sonic experience.

Last month we highlighted why Sonos makes a perfect addition to any secondary home theater, thanks in part to the wireless capabilities and compatibility with Amazon’s Alexa. In this blog, we’ll explore some of the new products and technology upgrades the wireless audio giant is releasing to take center stage in surround sound. If you’re looking for a way to enhance a second home theater in your Georgia property, or you want to begin building a small, entry-level system, this blog will show you where to start. Read more after the jump.

See Also: Using Sonos for Excellent Audio in Your Atlanta Home Theater

The Sonos Playbase

One of the big releases this year is the Sonos Playbase. The Playbase isn’t Sono’s first foray into home theater or media room tech – their Playbar remains a strong contender in the soundbar market. But the soundbase offers an added kick, particularly for homeowners with a smaller setup.

While the Playbar is designed to be mounted on the wall underneath a hanging TV screen, you’ll place your display directly on top of the Playbase. The added real-estate that the TV balances on is put to good use, with plenty of room to emphasize deeper bass notes. The result is a system that offers a lot of power in a relatively compact package.