Remember the days when “direct-to-video” was synonymous with “low-quality”? Today that’s no longer the case with being able to easily access streaming services like Netflix and Hulu that produce celebrated original content, and higher-end services like Prima Cinema who put Hollywood blockbusters in your home the same day they premier in theaters. Maybe that’s why Apple is starting to make waves in the day-and-date streaming market. But what does that mean for your Atlanta home theater? Find out after the jump.

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Same Day as Theaters? 

As movie theaters start to wane and studios look for new ways to push out their content, your home theater stands to gain a lot. Now that Apple is entering the discussion, you may even be able to stream first run movies on iTunes. According to Bloomberg:

“21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and Comcast Corp.’s Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters.”